Why Bakuchiol? 
Derived from the seeds of the Psoralea corylifolia plant, bakuchiol is a natural alternative to retinol that helps stimulate collagen production in the skin to reduce wrinkles, skin damage and improve elasticity, skin tone. It also helps balance moisture by activating aquaporins, which open water channels in the skin, making it effective in treating dryness and other skin problems such as eczema. 
It's a potent antioxidant comparable to retinol, without the side effects of irritation, dryness, and redness caused by retinol.